Moda Health

Moda Health operates across a portfolio of brands with varying audiences, strict regulatory requirements, and external partner oversight. Maintaining consistency across this ecosystem—while adapting to different brand voices and compliance standards—required careful coordination and ongoing brand stewardship.

Partner with marketing and internal stakeholders to maintain and evolve brand consistency across the portfolio, while delivering integrated creative that adapts to diverse audiences, regulatory environments, and partner requirements. Support both ongoing campaign needs and the development of new brand initiatives.

I led the design and execution of integrated marketing across digital, web, social, print, and experiential channels, improving consistency and efficiency across touchpoints. I contributed to the launch of Ioniq Health, establishing foundational brand assets for early rollout. Within the Delta Dental partnership, I aligned Moda’s messaging with strict external brand standards, delivering compliant, production-ready assets that balanced both systems. Across all work, I strengthened brand cohesion and scalability within a highly regulated, multi-brand environment.