Arrow Dental

Arrow Dental needed a refreshed digital presence that reflected its positioning as an approachable, judgment-free dental provider, while operating from a minimal existing visual system and within defined UX and technical constraints.

Develop a cohesive visual language and interface system that could bring early brand direction to life across a digital experience, while ensuring alignment with UX strategy, usability standards, and development feasibility.

I translated early brand direction into a unified digital design system grounded in warmth, accessibility, and trust. Partnering closely with UX and development teams, I ensured design decisions supported usability and implementation requirements while maintaining visual clarity and consistency. The resulting experience established a foundational expression of the Arrow Dental brand across typography, color, tone, and interaction design, creating a scalable system for future expansion.