Orlando Health

Gut-check an ongoing, large-scale brand redesign for consistency across both visual execution and foundational brand elements, including tone, values, and positioning. The in-progress work required a critical, experienced perspective to align the brand as it scaled across markets and channels.

Define a clear, scalable brand foundation by auditing and refining core elements, while contributing both strategic creative direction and hands-on execution across integrated marketing efforts.

Aligned the brand across channels, eliminated inconsistencies, and reinforced visual and strategic foundations. Led integrated campaigns across digital, social, print, and OOH, increasing brand visibility and supporting stronger audience engagement across key markets.